Through my studies in Digital Strategies, I gained hands-on experience with a wide range of cutting-edge technologies and methodologies. I explored concepts such as segmentation, personas, and niches to craft targeted marketing strategies, while learning how to apply software development methodologies, design thinking, and customer journey mapping to enhance user experiences. I delved into next-gen technologies like machine learning, AI-driven services, Web3, and the metaverse, and gained practical skills in Axure prototyping software.

These experiences culminated in two key projects: one that explored a VR surfing experience and another that integrated AI into the fitness industry. These projects demonstrate my ability to apply digital strategy concepts in innovative, real-world scenarios.