This project was a conceptual exercise in digital strategy, exploring how virtual reality could transform the surfing experience. The idea was to partner Almond Surfboards with VR technology, creating "Surf with Almond"—an immersive metaverse experience that allows users to virtually ride waves, learn from professional surfers, and customize their own digital surf environment. Designed as an imaginative exploration of Web3, brand partnerships, and go-to-market strategies, this project integrated elements of VR, AI, and digital engagement to enhance both the online and physical surfing communities.

The experience offered two subscription models: a free standard option and a premium paid tier with exclusive features. Premium users could surf as famous athletes, access top global surf destinations, customize virtual boards, participate in surf-specific workouts, and take VR-integrated lessons in collaboration with man-made wave pools. A built-in reward system encouraged engagement by offering discounts on Almond’s physical surfboards and gear, as well as in-game purchases that bridged the digital and real-world surfing economy.

The go-to-market strategy centered on a flagship store launch event at Almond’s Costa Mesa location, where customers could test the VR experience, connect with other surf enthusiasts, and access exclusive retail discounts. Apple was envisioned as a key partner, providing VR headsets for in-store trials and sponsoring elements of the platform’s development. Marketing efforts included partnerships with professional surfers, athlete-driven promotions, VR activations at competitions, and AI-driven customization tools within the app.

To enhance user experience, the platform incorporated technical optimizations such as high frame rates (120fps) to minimize motion sickness, a cooldown feature for post-surf relaxation, and a wearable motion sickness band included with the premium subscription. The design emphasized an engaging, gamified experience, with options for users to create custom surf environments, progress through skill levels, and enter competitions.

This project demonstrated a creative approach to integrating emerging technologies with brand partnerships, developing a fully imagined digital marketing strategy that leveraged Web3 innovations, VR engagement tactics, and customer loyalty incentives.