Hands-On Experience

The Mimic Social simulation – provides hands-on experience in managing a social media marketing campaign. In this simulation, I took on the role of a social media manager for Buhi Supply Co., an e-commerce and retail bag supplier. My goal was to help Buhi increase website traffic by implementing effective social media strategies. The simulation was integrated into class sessions, with active participation and collaboration within the simulation team contributing to a significant portion of the class grade. This experience, alongside the course lessons, enhanced my practical understanding of social media marketing.