SEM & SEO

SKILLS

  • Site Hierarchies & Mapping

  • Competitor Audit

  • Keyword Planning & Evaluation

  • On-Page SEO: Keyword Placement

  • Landing Page Best Practices

  • Content Optimization & Keyword Mapping

  • Link Building

FAMILIAR TOOLS

  • SEMRush

  • Ubersuggest

  • Searchvolume.io

  • Google Keyword Planner

  • Google Trends

  • Moz Link Explorer

PROJECTS

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PROJECTS *

For this project, a comprehensive SEO-optimized article was created for LinkedIn publication. The process included conducting keyword research to select a relevant topic, optimizing the content with a focal keyword, crafting an engaging title and meta description, and ensuring the article was well-organized for readability. Keyword analysis was documented, and content revisions were made based on feedback. After reviewing the draft for improvements, the article was published on LinkedIn with a custom banner and promoted to my network for engagement.

HANDS-ON EXPERIENCE

In addition to coursework, I completed a 10-round Stukent SEO Simulation – an interactive learning tool designed to teach foundational Search Engine Optimization theories through hands-on, real-world projects. It combines practical experience with simulated SEO tasks, allowing me to apply strategies like keyword research, on-page optimization, link building, and performance analysis in a risk-free environment.

The courseware provides a structured approach to learning SEO by blending interactive simulations with essential theoretical concepts, helping me develop both strategic thinking and technical SEO skills.